About us

The story behind the tulip

The Dutch tulip is the most famous Dutch export product in the world. The Flower Bulb Region is just as famous as the heart of the flower bulb cultivation, with the colourful fields filled with tulips each spring. But why is the soil of the Flower Bulb Region so suitable for bulb cultivation? Where does the tulip actually come from? And why are flower bulbs being peeled in summer?

At Tulip Experience Amsterdam we would like to share the story behind the tulip and see it as our mission to convey knowledge about tulip cultivation as a unique experience. Because we are proud of it!

The current selfie culture has had an impact on the precious tulip fields over the last few years. Visitors to the region often wander through the fields in search of the most beautiful picture. Often unaware of the fact that the fields are for production and are being destroyed if they walk straight through them. We want to inform visitors about this matter and offer the opportunity to shoot the perfect picture, without damaging the tulips and their bulbs.

Our mission


With a combination of education and experience, Tulip Experience Amsterdam contributes to knowledge about the Dutch icon. Tulip Experience Amsterdam is part of an authentic bulb company, where flower bulbs have been cultivated with great passion for three generations. The stories, tools and objects tell more than 70 years of history of the W.A.M. Pennings company.

“We have been growing flower
bulbs with a lot of
passion for three generations

Simon Pennings

At Tulip Experience Amsterdam we stand for sustainable entrepreneurship: for example, we don’t use plastic and we would like to ask you to visit us by bicycle, if possible. Our bulb company also has the Planet Proof quality mark, which means that we don’t use pesticides.

We look forward to welcoming you this spring!

Work at the Tulip Experience Amsterdam

Tulip Experience Amsterdam is looking for enthusiastic go-getters, every season! Open applications may be sent to Sylvia Pennings via info@tulipexperienceamsterdam.com.

Tourguide (Dutch/ENG speaking)

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Special request

Do you have a special request or a question about your booking? We’re here to help and think along with you. Call us  or send us an e-mail!